![]() ![]() Foodservice partnerships with Yum! Brands, McDonald’s The limited-time test is one of a series of high-profile foodservice trials for Beyond Meat, which has forged partnerships with several leading chains in recent years including Yum! Brands (Pizza Hut, KFC, Taco Bell), McDonald’s, Carl’s Jr, Peet’s Coffee, Dunkin’, Denny’s, Del Taco, A&W, Bareburger, and TGI Friday’s.īeyond Meat has a presence in 41,000+ foodservice locations in the US (with sales down -2.4% YoY in Q2) and 31,000+ foodservice locations internationally (with sales +7% YoY in Q2). While Panda Express had witnessed “ incredible demand” for the faba-bean-fueled entrée during tests in 70 stores in 10 markets last summer, chief brand officer Andrea Cherng said the national rollout would be for “ a limited time while supplies last” rather than an addition to the chain’s permanent menu at this stage. Emulsifiers, stabilizers, hydrocolloids.Chocolate and confectionery ingredients.Carbohydrates and fibers (sugar, starches).Plant-based, alt proteins, precision fermentation.Maybe the lack of uplift from a partner like Beyond Meat contributed to lower interest levels, but a crowd favorite brand like Chipotle offering more vegan options is still noteworthy. The brand’s new addition generated less public interest in comparison to KFC’s launch, netting just over 10k engagements to articles written about it since the beginning of January. The vegan outlet wrote about Chipotle’s promotion that offers free delivery on a bowl if it includes the new chorizo, and the article received over 5k engagements. News about the chorizo first broke on Jan 3rd and VegNews was once again the publisher leading the pack. The fast-casual Mexican chain Chipotle is also adding more vegan items to its menu, but instead of partnering with a well-known brand like Beyond Meat, it’s making a plant-based chorizo in-house. On the day of launch the brand was sure to add a blurb to all its Instagram posts to make customers aware of the potential risk.Ĭhipotle adds plant-based chorizo to its menu The stories highlighted how KFC confirmed the chicken is cooked in shared fryers, so cross contamination with meat was very possible. While most of the public’s reaction to the launch was that of excitement, with several people flocking to TikTok to post their reviews of the new meatless meat, there were also several articles published on Jan 9th that revealed the vegan item was in fact - not totally vegan. KFC’s account was responsible for eight out of the top 10 Instagram posts, which all earned thousands of engagements and the campaign is still going strong on the platform. The vegan fried chicken had already generated a hefty amount of earned media before KFC even took to its own channels to promote it, but on Jan 10th the brand’s Instagram page exploded with 12 consecutive posts that showcased the Beyond Meat partnership. However, brands are still continuing to time their launches around the January period, and there have been some in 2022 that sparked interest on the web, but also across social media channels. Even so, engagements to Veganuary and vegan web content have dropped significantly since 2021 with similar results this year. When looking at 20, it was apparent that there was less coverage of Veganuary on its own and more focus around brands that were moving to incorporate vegan food options on their menus, or launch a brand new product. There were over one million engagements to these articles written in January of 20, and while the majority of top stories came from British publishers in those years, 2020 was also the first year that Veganuary launched a campaign in the U.S, making it a possible driver of the high engagement. Veganuary and vegan product launches have been making headlines for years now, and capturing huge amounts of media and public attention.
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